Brands will not hire creators instead of AI. They will hire creators powered by AI.

The Greek influencer marketing landscape is one of Europe’s most dynamic. With nearly 5 million Instagram users and €90M in annual creator activity, Greece has become a video-first, creator-driven market where short-form content outperforms every traditional channel. This expert guide helps marketing directors understand platform behavior, creator pricing, performance metrics, and the strategies that deliver real ROI in 2026.